Digital Intelligence-Driven Strategic Management Transformation: Evidence from Chinese Enterprises in Kazakhstan

Abstract

Against the backdrop of the Belt and Road Initiative (BRI) entering its digital era, this study examines how digital intelligence is reshaping the strategic management practices of Chinese enterprises operating in Kazakhstan—the birthplace of the BRI and Central Asia's economic hub. Grounded in dynamic capabilities theory and the resource-based view, the research employs a mixed-methods approach combining quantitative data analysis of 2020-2026 official statistics and qualitative case studies of eight leading Chinese firms across energy, logistics, fintech, and manufacturing sectors. The findings reveal that digital intelligence has become a core competitive advantage, enabling Chinese enterprises to achieve 32-45% improvements in operational efficiency, 18-28% cost reductions, and 25-38% faster market response times. However, implementation faces systemic challenges including a 78.4% talent gap in AI and machine learning, inadequate rural digital infrastructure, evolving data localization regulations, and cross-cultural misalignment. This paper proposes a five-dimensional optimization framework emphasizing localized talent ecosystems, public-private infrastructure partnerships, adaptive cross-cultural governance, robust compliance systems, and integrated digital ecosystem building. The research contributes to international business literature by contextualizing digital transformation in emerging Eurasian markets and provides actionable insights for over 5,300 Chinese enterprises operating in Central Asia.